3 Ways to Repurpose Content
Your internet marketing business relies on content - but content can get expensive. Whether you're spending your own time or spending money getting content created, it's important to make your content stretch. Fortunately, through content repurposing you can make use of your existing content in new ways. Not only does this help you save resources but it helps keep your marketing consistent. If your content is coming from the same basic sources, you can make sure your message is staying the same through all of your marketing channels.
Here are three ways that you can put content repurposing to work for you in your business.
1. Break down an eBook into several different parts for articles and presentations.
If you've invested time or money in getting an eBook created, it's time to make use of that investment! One eBook can be fodder for several articles that are used for article marketing. Not only will the articles provide valuable backlinks to your website and your eBook sales page, but since they are based on the same content they will be great for pre-selling your ebook. You can then take the same articles and use them as fodder for an email marketing course that will sell your ebook. Ebooks can also be used for blog posts, reports and several other types of content. There is a lot of content there so be sure to make good use of it all!
2. Create a report from blog articles.
If you're actively blogging for your niche, you have a lot of content to work with! You can use this content more than once in several different ways, but one of the best ways to repurpose blog content is to create a special report https://yoo.rs/. The report can be used to build your email marketing list and draw attention to your authority as an expert. Select your top blog articles and then create an outline based on the blog topics. Find a way to string them all together and feel free to add more into each blog post than you originally posted. This is your chance to improve on your blog post. Once you're done with the report, you can edit the existing blog articles on your website to suggest that the reader look to your free report for similar information.
3. Turn survey results into a series of blog articles.
Surveys aren't often considered when it comes to creating content - but they can be an important resource to use and repurpose. If you haven't done a survey with your list members or blog visitors, now is the time to try it! Not only will your survey give you important information about your audience's needs, you can share the results on your blog in a series of articles. Highlight important findings from your survey. What did you find out? What was surprising to you? When you create a survey, you can reuse the responses again and again in order to make blog posts, email courses and other types of content.
When it comes to Internet marketing too many people get caught up on product creation and not content creation. When this happens their product gets all of the attention and the content created in correlation with it ends up suffering in terms of quality. Content contributes to a product's presence on the Internet, and in this article I'm going to explain a few of the ways this is so you can begin making the proper adjustments if you need to.
Your content allows people to get a feel for how good your products are based on the value the content provides. Many times people create content for the purpose of promoting a product, but in the process they create content that doesn't show their product will have any true value. What I mean by this is their content is either lack luster, or doesn't empathize with the reader enough in order to make them feel like the actual product will be of any real value.
Also, your content is able to convey the level of empathy and resonation you have with your customers. Think about it for a second, if you had a serious problem and you looked to someone you thought was well versed in the topic wouldn't you want them to say things you related to? What do you believe your reaction would be if they didn't do this? Well this is the same reaction your customers will have when they read content that doesn't do what I just mentioned.
Lastly, your content also has the ability to either gain confidence or erase fears. On the opposite side of the coin your content can also induce fear and reduce confidence. Even though you may not be trying to sell someone at the moment, because you are trying to use your content to build trust in them it is important for your content to act as a mini sales letter. What I mean by this is you want it to completely erase fears and inspire confidence.
I would like to close by saying you would be surprised how many Internet marketers take for granted the power their content has on their product presence in Internet marketing. They put content out there not thinking about how it is going to reflect on them and this is a big mistake. After reading this article you should have the information you need to not make this mistake.
This information would include being able to make people feel good about your products based on the value your content provides, making sure your content empathizes and resonates with your customers along with making sure it inspires a strong sense of confidence in your customers. If anyone feels uncertain about your product they're going to run in the other direction.